"Instead of remaking the world, the web is an excuse for more of it at its most mundane. The remarkably lo-fi act of using a smartphone to scan a take-out place’s tattered “Like Us!” print-out, hanging in the window, fading, and possibly torn around the corners, could not be more bound up in the material world—and everything that is utterly forgettable about it. For every artful employment of Twitter or Instagram, there are exponentially more folks using these applications, and of course Facebook, to amass digital waste in way the physical world simply does not allow for. Save everything, see it retain without limitations of space and with some marginal expectation of order."